Shoppers are splashing out on clothes as their old ones don't fit

Shoppers are splashing out on new clothes because their old ones don’t fit after months of lockdown as a study finds a third of Britons put on 12 lbs

  • Shops are welcoming a bonanza from people buying new clothes that fit them 
  • People are looking to restock their wardrobes because their clothes don’t fit
  • Most people have put on an average of 12lbs since the start of the pandemic  

Shoppers are splashing out on new clothes – because their old ones don’t fit them after months of lockdown.

Fashion retailers are getting a much-needed boost as consumers move to restock their wardrobes.

Data from the Covid Symptom Study app suggests a third of Britons have put on an average of 12 lb since the pandemic began, while a similar number of people have managed to lose 9 lb.

Shoppers are splashing out on new clothes – because their old ones don’t fit them after months of lockdown, file photograph

Coes of Ipswich reported a big increase in shoppers buying running gear last spring, and now the same people are needing smaller sizes. Owner William Coe said: ‘Last week we had one guy in who had lost 20 lb. People have been more conscious of their weight because of Covid and also they haven’t been able to eat out as much.

‘It’s been a good start post-lockdown, probably on par with the boost we had after the November lockdown and we don’t even have the excuse of Christmas.’

Melanie Duddy, owner of Brookes Clothing in Marlow, Buckinghamshire, said she had tripled her usual weekly trade last week. ‘There is definitely a release with a lot of pent-up demand,’ she added. ‘Everyone is saying they want something new to freshen up their looks.’

Data from the Covid Symptom Study app suggests a third of Britons have put on an average of 12 lb since the pandemic began, while a similar number of people have managed to lose 9 lb, pictured

London-based tailor McCann Bespoke has seen a rush of visitors as workers return to their desks.

Founder Neil McCann said: ‘We’ve found customers are very keen to make a statement as they rush back to the office.

‘Many have told us they are looking forward to dressing up again – it’s a novelty after so long working from home. There’s also a sense of it being an important time to impress, with increased competition for jobs after the pandemic.’

Meanwhile, many people used their spare time during lockdown to declutter, with the average person getting rid of 16 textile items, according to data firm Statista.

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