That Fresca will soon pack a punch.
Coca-Cola announced a partnership with Constellation Brands to launch an alcoholic version of the beverage called Fresca Mixed.
The boozy beverage is described as a "distinctive and intriguing brand that delivers consumers fuller-flavored, convenient, ready-to-drink cocktails using real spirits that are great tasting and high quality," said Constellation Brands in a statement.
The company said flavors will be inspired by fan recipes when it is expected to launch later this year.
“The Coca-Cola Company’s Fresca brand is not only trusted by consumers, but also directly delivers on consumer preferences for refreshment, flavor, and convenience – attributes that also play well within beverage alcohol and where we can leverage our expertise,” said Constellation president and CEO Bill Newlands in a statement.
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Hard soft drinks are nothing new. Several beverage makers have released various brands of hard root beer, ginger ale and other drinks.
Last August, Pepsi and Boston Beer Co. the parent of Samuel Adams, announced the upcoming launch of a hard Mountain Dew seltzer, which is slated to release in early 2022.
Follow Brett Molina on Twitter: @brettmolina23.
This article originally appeared on USA TODAY: Fresca Mixed: Boozy version of soft drink launching soon
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