Half of blokes say stag dos should be less focused on booze, strip clubs and debauchery and more on "memorable experiences”.
Nearly 70% would choose a new activity instead of going drinking, the research by a StagWeb study found.
And visits to strip clubs fell by 40% last year from 2018.
But hen dos have gone the opposite way, with a 40% rise in groups of women heading to male strip shows for a pre-wedding party.
The number of groups booking naked butlers in the buff has also increased by 60%.
Industry figures say there’s been a shift in stag choices as guests look for weekends they’ll “remember forever” instead of blacking out from heavy sessions.
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Instead there has been a rise in groups looking for wholesome activities like paintball and bubble football.
Steve Roddy, managing director of stag do organisers StagWeb, said: “Though many people pigeonhole stag weekends as debauched booze ups.
The stats actually show people are moving away from the strip clubs and the beer-based trips and focusing more on new activities and memorable experiences.
“Whilst alcohol and gentlemen’s clubs will always have a place on stag weekends for some, we’re definitely witnessing a societal shift in stag preferences.”
He added: “Last year, for example, we saw a big reduction in beer-related activities and an increase in the popularity of events like bubble football, paintball, Clay Shooting and Quad Biking.
“People are now looking for a weekend they’ll remember forever, rather than one they will hardly remember.”
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