5 tactics retailers will use to get you spending this holiday season

The most wonderful time of the year seems to start earlier and earlier every season. Although many Canadians are loath to put up Christmas lights before Remembrance Day, holiday-themed merchandise has already hit store shelves and ads running festive jingles have been airing since right after Halloween.

The phenomenon has a name — “the Christmas creep” — and a marketing rationale: the sooner you get into the holiday spirit, the more you may be willing to spend.

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