Netflix sued by broadband provider after Squid Game causes huge traffic surge

Squid Game, the new runaway success show on Netflix, is so incredibly popular it has caused a South Korean internet provider to sue the streaming giant over increased traffic.

The show, set to be Netflix’s most popular to date, has caused SK Broadband to experience a gargantuan spike in streaming in South Korea so want it to cough up millions in network usage fees, according to Reuters.

Apparently, Netflix is the nation’s second-largest traffic generator after YouTube, but unlike other streaming services like Amazon and Apple, it is not paying network usage fees

SK Broadband also claim that traffic thanks to Netflix is 24 times what it was since 2018.

It's now processing 1.2 trillion bits of data per second as of September – the same month that Squid Game was released on the 17th.

So now SK Broadband is asking Netflix to pay for back-dated usage fees. For 2020 alone, it is estimated this could be in the region of 27.2 billion won (£17 million).

In a statement to CNBC, a spokesperson for Netflix said: “We will review the claim that SK Broadband has filed against us.

“In the meantime, we continue to seek open dialogue and explore ways of working with SK Broadband in order to ensure a seamless streaming experience for our shared customers.”

Netflix has claimed that its responsibility ends with creating content but the Seoul Central District Court ruled against Netflix, saying the streamer should "reasonably" pay something to SK Broadband for network usage.

Squid Game is set in South Korea and follows 456 people in with the chance of winning a huge sum of money by playing children’s games.

But if you lose…you die.

Netflix co-CEO Ted Sarandos has said it has a “very good chance” of becoming its most popular show yet.

Meanwhile, an unlucky person had their phone number revealed during one of the first episodes of the show.

The person, who has been referred to as “A”, had been inundated with calls.

Speaking to Money Today, the person explained how these nuisance calls are disrupting their life.

The person said: "I have been receiving calls and texts endlessly, 24/7, to the point that it's hard for me to go on with daily life.

"Some 4,000 phone calls come in every day. I did not even realize what was going on as I did not watch the series. Someone who prank called me told me that the number was featured on the show."

Since “A” has come forward about the claim, Netflix admitted there was nothing they could do about it.

In response to the claims the streaming site have released a statement, Netflix said: "Netflix, as well as Squid Game's production company Cyron Pictures, are aware of the problem and are working to solve it."

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