NBC's 2021 NFL Kickoff Game Grows Audience 20% From Last Year

How the NFL Has Bucked Recent Ratings Trends | Chart


NBC’s 2021 NFL Kickoff Game Grows Audience 20% From Last Year

Tom Brady’s still got it

NBC couldn’t have asked for a better way to kick off the 2021 NFL season than last night’s game between the Dallas Cowboys, “America’s Team,” and the defending Super Bowl Champion Tampa Bay Buccaneers.

Piloted by the Tom Brady, widely considered the greatest quarterback of all time, the Bucs came back to beat the ‘Boys 31-29 while at home in Tampa Bay, Florida’s Raymond James Stadium. Yes, there were plenty of reasons to fire off that giant pirate ship’s many cannons.

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So yeah, NBC easily topped Thursday’s primetime in TV ratings.

The broadcast drew in 24.4 million viewers on NBC, making the most-watched show on linear TV since the Super Bowl in February. Including viewers on Peacock, NBC Sports Digital and NFL Digital platforms, the 2021 Kickoff Game drew 26.0 million viewers, a 20% year-over-year increase.

Last year’s NFL Kickoff Game between the Houston Texans and Kansas City Chiefs drew 21.6 million viewers across all platforms.

More to come…