THE saying 'life starts at 40' certainly applies to Gemma Collins who is glowing on her birthday.
The self-confessed diva showed off her glowing skin transformation on her Instagram stories as she flogged a handheld blackhead removal machine.
Wearing her hair off her face with a black ribbon, Gemma opted for a minimal makeup look as she told her followers about the machine's benefits.
"It's like a massage on your face," boasted the former Towie star.
She described using the blackhead cleanser as her "essential lockdown skincare routine" as she demonstrated how it worked.
Gemma has every reason to be glowing as she rang in her 40th year after losing three stone.
Her special day was filled with lavish designer gifts, pink balloons, an impressive cake and touching tributes from pals on Instagram.
The reality star had a number of special messages sent her way.
The likes of fellow Towie stars Vas Morgan, Jess Wright and Chloe Simms all paid tribute to the GC with a selection of throwback snaps and hilarious videos.
Dancing On Ice partner Matt Evers, Real Housewives of Cheshire favourite Dawn Ward, Love Island's Amy Hart and Celebrity Big Brother pal Darren Day also wished her a happy birthday.
Gemma had a lavish balloon wall with inflatable champagne bottles, kisses and hot pink balloons delivered to her from ex James Argent.
The bubbly blonde certainly needed a bit of cheering up considering the past few weeks she's had.
Despite buying her dream home, the star's world came crumbling down when both her parents – mum Joan and dad Alan – became "extremely unwell" after catching Covid-19 back in December.
It was very touch and go and the star kept her fans up to date with their progress with her 2 million followers on Instagram.
She praised the NHS frontline for all their hard work they've done over the pandemic as her dad struggled to beat the virus.
But things are looking up for the family as Alan turned a corner and left hospital in time to celebrate Gemma's birthday.
The star admitted that her dad’s coronavirus recovery was the best 40th birthday gift she received, despite being inundated with designer packages.
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