One thing about Comic-Con people love is the atmosphere in the city of San Diego. At SDCC, outside of the show floor and panels, studios and networks have activations promoting up shows and movies. While there won’t be a physical event this year, as Comic-Con is now at home, FX is revealing virtual experiences for fans.
Between July 23 to July 26, fans will be able to experience elements of their favorite shows in a whole new way. FX will have digital activations based around What We Do in the Shadows, DAVE, Cake, and American Horror Story, and yes, you can still get branded swag for partaking in this at FXSDCC.com–and there’s a countdown timer there right now to keep you informed of when the fun begins.
American Horror Story fans will be able to test their knowledge of the series in a trivia experience, which also combines “escape room-like mechanics.” Additionally, What We Do in the Shadows has an activation that will allow the user to protect Guillermo from werewolves. Those who get a high score in this single-player game will win an exclusive deck of playing cards.
“We will miss attending the traditional event this year, but the silver lining is that with FX Unlocked we can engage with fans from across the country,” said Kenya Hardaway, senior vice president, integrated promotions-multi-platform marketing at FX Networks.”We see this as an opportunity to forge an even stronger connection with our audience and make our shows part of this virtual celebration.”
Below, you’ll find all the activations coming to [email protected] this week from FX.
FX’s digital activations:
Test of Terror: In celebration of the nine seasons of American Horror Story, fans will dive into a unique gamified trivia experience. They will navigate their way through some fearful moments by testing their knowledge of the series and solving escape room-like mechanics.
A Chat with Dave & GaTa: Fans of DAVE have been pulled in by the authentic humor that springs up between Dave Burd, known by his stage name Lil Dicky, and his real-life hype man, GaTa. In an exclusive Q&A, fans will be able to see Dave and GaTa break down some of the best moments from the series and the inspiration from their lived experiences.
Guillermo’s Stakeout: Fans will be able to help Guillermo protect Nandor, Laszlo, Nadja, and Colin Robinson from the werewolves and vampires trying to kill them in this single-player interactive game. Players will wield Guillermo’s stake and see how high they can score to be one of the best on the official leaderboard. Each day the top 50 scoring fans will win an exclusive deck of What We Do in the Shadows playing cards.
Piece of Cake with Jeron Braxton: A chance to get a behind-the-scenes look at Cake with an interactive workshop hosted by Jeron Braxton, creator of Daytime Noir. Participants will get hands-on experience learning how they can create their own art in partnership with Otis College of Art & Design, a national leader in art and design.
FX on Hulu Cosplay Gallery: Cosplay has always been an iconic part of the Comic-Con experience with fans showcasing their impressive craftsmanship with realistic and creative costumes of their favorite characters. FX is helping them keep the traditional alive with the first virtual FX on Hulu Cosplay Gallery. Fans can submit their costume photos, sketches or mockups inspired by their favorite FX originals (via Instagram) for the chance to see their costume grace the walls of the digital gallery.
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