‘Doctor Sleep’ Wakes Up To $1.5M From Thursday Night Previews

Warner Bros. The Shining sequel Doctor Sleep drew $1.5M last night from showtimes that began at 6PM.

The R-rated pic which runs 2 1/2 hours is lower than the $2.75M made by New Line’s Curse of La Llorona, and lower than Paramount’s reboot of Stephen King’s Pet Sematary back during the Easter/spring break period which did $2.3M. Opening weekend estimates for Doctor Sleep, which cost in the mid $50Ms before P&A, are in the $25M-$30M range. Remember, it’s a pure 4-day weekend with Veterans Day falling on Monday.

In the post It era of the feature adaptations of King’s canon, Doctor Sleep is 75% fresh on Rotten Tomatoes, a grade that’s higher than the latest Pet Sematary and It Chapter Two‘s 63% fresh. Horror fans typically come out first to these pics, and Screen Engine/Comscore’s PostTrak last night showed 4 stars and a 56% definite recommend which is solid. The over 35 audience which turned out at 41% enjoyed the movie more with grades exceeding 85%. Quads broken out are Men 25+ leading at 42% (79% grade), females 25+ 29% (77% grade), females under 25 who are typical fans of genre only showed up at 15% (60%) and guys under 25 at 14% (88% grade).  Pic plays to today at 3,855.

Lionsgate/AGC Studios’ PG-13 Midway drew $925K at previews in 2,600 locations at 7PM. As expected, pic’s Thursday night is being compared to 12 Strong which made $900K from 7PM showtimes and turned in an opening weekend of $15.8M. Midway‘s previews are also higher than the 7PM Thursdays of Hacksaw Ridge ($750K, $15.2m opening, $67.2M domestic final), Deepwater Horizon ($860K previews, $20.2M opening, $61.4M domestic final) and Michael Bay’s 13 Hours: The Secret Soldiers of Benghhazi ($900K, $16.1M opening, $52.8M). The Roland Emmerich directed movie is expected to draw $12M-$14M this weekend. Only 3 1/2 stars on PostTrak with a 52% definite recommend with demos being Men 25+ (52%), females 25+ (30%), Men under 25 (13%) and females under 25 (5%).

Universal’s Last Christmas made $575K last night from 7PM shows in 2,700 theaters. Pic expands to 3,448 venues today. Expectations for the Paul Feig romantic comedy were in the mid-teens, with the expectation that it would peg ahead of Midway. With these low preview night figures and a 3-star grade, that opening could be lower. Maybe more females come out tonight. As of last night the pic earned 3 stars on PostTrak, a 68% grade from the 63% females who showed up, with men at 37% enjoying the pic a tad more at 73%. The hope is for a big multiple given the holiday season. B.O. comparison here is Paramount’s Instant Family which did $550K in previews resulting in a $14.5M opening, $67.3M final domestic.

Paramount’s John Cena comedy Playing With Fire also had 7PM previews last night. We’re waiting on those.


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