DEONTAY WILDER enjoyed some pampering in Bradford before opening a new restaurant in 10 miles away in Batley.
And the heavyweight boxing world champ encouraged his fans to visit Prity salon to request the "Wilder facial".
But the boxer seemed to be confused and thought he was in Manchester – despite that city being in a different county.
Wilder was booked to open Mr T's newest restaurant in the West Yorkshire town of Batley on Thursday night.
And it's a chain well known by other boxers too.
SunSport reported how undefeated ring legend Floyd Mayweather visited their Bradford site in 2017 and was presented with a birthday cake.
And Tyson Fury, Wilder's nemesis, has also dropped in for some grub in the past.
THE WILDER FACIAL
But getting the WBC champ Wilder down could prove to be owner Tauseef Malik's greatest coup yet.
And the boxer was well relaxed before settling down at the Italian eatery.
That's because the 30-year-old enjoyed a good pampering earlier in the day at Prity salon.
A video shows Wilder laid on a bed being tended too, and he then spoke of his delight at getting the treatment.
In a clip shared on the company's Instagram page, he said: "I just got a Wilder facial, it was terrific, you've got to come in and get it.
"If you want your face to feel refreshed, then Prity salon is the place."
FEASTING ON PARMESAN CHICKEN
He then screamed his slogan "BombZquad" that made most in the salon jump.
Some hours later Wilder was settling down for his meal, but not before he made his own signature milkshake.
He then feasted on burgers, pizza and the restaurant's signature dish, parmesan chicken.
Labour leader of Kirklees Council, Shabir Pandoor tweeted out: "He’s a knockout! Great to meet the @WBCBoxing champ of the world, Deontay Wilder @BronzeBomber at the opening of Mr T’s in #Batley.
"DW is a big man with a big heart. His ambition matches that of the owners of yet another new enterprise in my home town."
Boxing fans are now waiting on the announcement of when his eagerly-anticipated rematch against Fury will be.
Before that one, Wilder will have another rematch – against Cuban veteran Luis Ortiz who he knocked out in March 2018.
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