Kourtney Kardashian Launches New Nutritional Gummy Brand ‘Lemme’

The Kardashian-Jenner family may have gotten their start on reality television, but nowadays, they’re equally as famous for their numerous business ventures. Kourtney Kardashian is the latest family member to launch a new business – and it’s a nutritional gummy brand.

The reality star announced the launch of Lemme in an interview with WSJ Magazine on Monday. She explained how it took her five years of diligent work to create the edible supplements.

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“My process [with a new product] is take it to my natural doctor, and he would muscle test me with it,” she said. “I would hold the product in my hand, and he would see how it reacts to my body.”

Kourtney continued, “Some things test well but most of the time things didn’t test well on me. I found it so interesting when he would say, ‘Oh, it’s because they’re using corn or corn syrup or it’s genetically modified.’”

The supplements are vegan, non-GMO, gelatin-free, and gluten-free. Kourtney emphasized that it was important to her to avoid harmful ingredients, like corn syrup, sweeteners, and artificial flavors.

The brand carries several different varieties of supplements, including a “Lemme Match” variety, which Kourtney says is her favorite. The others include “Lemme Chill” and “Lemme Focus.”

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It’s unclear how much Kourtney invested in her new company. But if Lemme sees success like her and her sisters’ other brands, then it may quickly grow into a seven-figure empire.

Kourtney also manages her lifestyle website, Poosh, that publishes articles, recipes, products recommendations and more.

Her younger sister Kim Kardashian famously runs SKIMS, a loungewear and lingerie brand. In January, the brand earned a valuation of $3.2 billion, an impressive feat only a few years after the fashion company launched.

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Kim has also launched other brands like KKW Skin, KWW Cosmetics, and KKW Fragrance, though she shut down the brands’ website earlier this year in an attempt to reportedly merge them into a singular brand.

Kylie Jenner has had equal success in the business world, thanks to her Kylie Cosmetics range. The brand reportedly has an annual valuation of $900 million.

Other recognizable brand belonging to the Kardashian-Jenner family include Kendall Jenner’s 818 Tequila (which is currently being sued) and Khloe Kardashian’s Good American fashion brand.

Sources: WSJ Magazine, Forbes, And Simple,

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