De La Soul and Trugoy Finally Get Their Flowers at ‘D.A.I.S.Y’ Party-Concert With Dave Chappelle, Queen Latifah, Common, More

It was billed as a celebration of “the life and legacy of the late David ‘Trugoy the Dove’ Jolicoeur and the influence and impact of De La Soul,” but of course “The D.A.I.S.Y. Experience” ended up being a lot more than that.

It was a musical wake for De La co-founder Dave “Trugoy” Jolicoeur, who died less than a month ago; it was a family reunion for the people around the long-running group and their literal families; and it was a long, long overdue celebration of the release on streaming services of the group’s first six albums — most notably, their culture-shifting 1989 debut, “3 Feet High and Rising,” which changed the sound and face of hip-hop, making it psychedelic, funny, happy and positive in ways that the art form, which previously had been almost entirely aggressive and street, suburban, stoner and fun. De La’s first six albums had been caught in a legal morass for more than two decades (head here for more on that), and it’s finally over.

So it was no surprise that this event turned into a celebratory concert featuring not only surviving members Kelvin “Posdnuos” Mercer and Vincent Lamont “Maseo” Mason Jr. but also Common (who performed “The Bizness” with the two), Queen Latifah (who did an impromptu version of her classic “Ladies First”), Q-Tip, Public Enemy’s Chuck D., Black Thought, Talib Kweli, Monie Love, and others. Dave Chappelle spoke, and a battery of the DJs in the house — including DJ Red Alert, DJ Premier, D-Nice, the group’s longtime producer Prince Paul and more — rocked the proverbial ones and twos, with the Originals (D-Nice, Stretch Armstrong, Clark Kent, and Rich Medina) curating a set dedicated to the De La Soul’s legacy.

The event was photographed by legendary hip-hop photographer Johnny Nunez and in the digital space, the Amazon Music channel on Twitch livestreamed a series of interviews with friends of De La Soul and special guests.

Hundreds of NYC hip-hop veterans attended the event, and seemingly half of them appeared with the performers on the most crowded stage we have ever seen.

The event was anchored by Reservoir — the company that now controls the group’s catalog and resolved the legal mess — and produced in conjunction with Amazon Music, which tastefully but elaborately decked out Webster Hall with posters, activations, and thoughtful touches that shows the depth of their own fandom.

Not only were there posters and flowers all over the place, there were yogurt snacks at the bar (Jolicoeur’s stage name was “yogurt” spelled backwards, because he loved it)…

Colorful videos played on flatscreen TV…

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There were photo activations and clever touches like a De La lyric about water over the water fountain…

…and lots more…

A post shared by Jem Aswad (@jemaswad)

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