LOINCLOTHS may not be the first thing that comes to mind when considering a sexy swimwear look, but this summer's latest trend is here to prove the ancient underwear is beach ready.
Long associated with Tarzan and used for centuries to cover people's modesty, the undergarment is the new hot topic when it comes to bikini bottoms, as influencers and A-list celebrities alike sport the look on their Instagram feeds.
Inspired by the unmistakable shape of the cloths, which typically features a single piece of fabric hanging from a string, the revealing bikinis leave little to the imagination.
Minimising tan lines by covering only the necessary parts, the ruched fabric and string can also be pulled high up onto the hips, creating an illusion of never-ending legs and a super-cinched waist.
And not only do they give you that A-list look on the beach, following in footsteps the first pioneer of the style, Emily Ratajkowski, you can happily go wild in style as your own jungle Jane.
Supermodel Emily was first spotted in the look in 2016, rocking variations of what is now known more fondly as the 'tanga' bottom – which with it's drawstrings and high-cut legs, definitely requires a bikini wax.
- Emily Ratajkowski's Las Olas Bikini, Inamorata, £118 – buy now
The London-born model started stocking the style shortly after as part of her swimwear line Inamorata – in which she regularly poses on her Instagram, flaunting the stringed bikinis.
Posing in the sun in her back garden, Emily recently showed off her toned figure in a polka-dotted Las Olas bikini, which will set wannabe models back a whopping £120.
And it wasn't long until other celebs started following suit – with fellow models, musicians and reality stars alike all flocking to the style for their summer holidays.
Rita Ora took to a luxury beach resort in the Maldives to sport a neon pink take on the loincloth bikini, while Lauren Goodger showed off her curves in the coveted design while in Dubai.
- Zara McDermott's Shelby White Knot Bikini, Missy Empire, £27 – buy now
- Kaz Crossley's String Leader Bikini Set, Beach City, £22 – buy now
- Olivia Buckland's Red Leopard Teeny Bikini, Exempt Society, £36 – buy now
Popular among reality TV stars, Love Island competitors Zara McDermott and Kaz Crossley have both stepped out poolside in the 'tanga' trend.
Olivia Buckland was also spotted in the loincloth, taking a dip in a decadent gold and red designed swim set, while Georgia Steel set pulses racing as she showcased her peachy posterior in the tiny thong.
And just last week, busty Demi Rose chose a salmon pink set for her trip to the Balearic Islands – making the look even more risque with the addition of completely see-through plastic straps.
Even the Kardashian's have got involved with the look – with Kourtney posing in a white bikini alongside friend Larsa Pippen while holidaying in Turks and Caicos.
- Demi Rose's Skinny Dipping Strap Bikini, Oh Polly, £40 – buy now
Fashion fans are going mad for the look online, taking to the Kardashian sister's Instagram to leave comments about the mother-of-three's 'sexy' choice of swimwear.
"Kourtney you look cute," one woman wrote in response. "That bikini makes your body look amazing."
While another wrote: "That bikini really shows off your amazing tan and your natural beauty. Goddess."
A third added: "I wish I could wear that bikini and look as good as her. Super flattering though."
In other news, skimpy bikinis that offer the SAME support as a bra are set to be huge this summer with the likes of Olivia Buckland and the Kardashian’s already loving them.
Or you can check out another of the most popular swimwear trends this summer – as PrettyLittleThing's 'bowkini' makes a splash with celebs.
If you're stuck for ideas on what to wear to the beach this summer, take a look at our round up of the best chic and comfy swimwear that also shapes your curves.
Source: Read Full Article