Gucci's Cruise Collection Supports Women's Reproductive Rights With the Very Important Slogan, "My Body My Choice"

Gucci’s Cruise 2020 collection, which took place at Rome’s Capitolini Museums, is all about women empowerment. According to an interview with WWD, the brand’s Creative Director Alessandro Michele said the show is a “‘hymn to freedom’ . . . that allows him to express his belief in the idea of self-determination and gender equality.”

Models walked down the runway in clothing that supported women’s sexual and reproductive health and rights. One such example? The designer had blazers with the slogan “My Body My Choice” boldly stitched on the back. And if the slogan didn’t get the point across, the designer embroidered an image of the female reproductive system on a gown, which was embellished with flowers. The date May 22, 1978, was also written on some of the pieces, which signifies the day the Italian law for the social protection of motherhood and legal abortion took effect.

The brand explained more in an Instagram post with the caption, “‘My Body My Choice’ is a feminist slogan from the ’70s which appears on the reverse of this jacket seen before the #GucciCruise20 fashion show by Alessandro Michele. This piece echoes the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding Chime For Change in 2013 — the global campaign that represents and advocates for gender equality — Gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in Chime For Change’s link in bio.”

Read on to see more from the collection.

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