Kylie Jenner is causing a stir on social media — must be a day that ends in ‘Y.’
This time around, Stormi Webster’s mamma is in hot water for not giving credit where credit is due. Again. (Allegedly).
The mogul recently went on a getaway to a resort in Utah, and posted a number of glamor shots and outdoorsy snaps. A few of those Instagram pics featured a busty orange dress from LoudBrand Studios, and some fans took issue when Kylie didn’t tag the brand in her post.
One Twitter user wrote:
“Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black owned brand, and now limiting her comments. 🤡 @LoudBrndStudios is the designer!”
A day later, the Kylie Cosmetics founder responded:
“ok this is just a reach. why would i ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out @LoudBrndStudios”
The key word here is “refuse” — the reality star didn’t necessarily owe the brand a shout-out, so we don’t know that she refused to tag them, just that she neglected to do so. Which she objectively did. That much is true.
However, the accusation seems to be that she not only didn’t credit LoudBrand, but that she actively deleted comments. Some fans suggested Kylie was only tweeting because she’d gotten backlash; the original user replied:
“While I’m SO happy for them, you’re only responding because you got called out hun. People literally have seen their comments get deleted…..but I’m glad they get their credit now :)”
It’s hard to verify that comments have been deleted (if they were, they’re gone… thus, the issue), so it’s unclear what exactly went down here. What we do know is that the 22-year-old rectified the situation by tagging the brand on her IG page, IG story, and on Twitter — eventually — which seems to have made a big difference for LoudBrand.
The company tweeted:
“Hi guys!!!! We are so overwhelmed with the outpouring of love wow !!! We are so grateful for Jill and Kylie because this has really changed things for us so excited to be featured on her platform how amazing !!! Thank you so much Jill and Kylie ❤️”
Another follower suggested:
“if you wear or use any other black owned businesses please post them 🥰”
To which Kylie responded:
“i completely agree!!!!”
Kylie does have a shady history of cultural appropriation and allegedly stealing from Black designers, so we don’t want to let her off the hook too easily here. But if the whole situation ended up giving LoudBrand Studios a boost, it may be a case of all’s well that ends well.
What do YOU think??
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